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Profitable Podcasting - How to Use the Coming Podcast Explosion
to boost Your Business
by Scott Paton
Redwood, California hosted the Corporate Podcast Summit in late June,
2006. They predicted a 'perfect storm' of Podcasting/RSS developments
will hit the Internet in the first quarter of 2007.
Several major factors are converging next year. The first and possibly
the most important one is the mass upgrading to Internet Explorer
7. While most of it will likely only 'catch-up' to Firefox and Apple,
Microsoft still has a huge percentage of the market share for browsers.
After I gave a speech on RSS Feeds and Podcasting, two smug Apple
users approached me and were delighted to inform me that everything
I was telling the 500 people in the audience, they had been doing
on their Apple for a year. With the next version of Internet Explorer,
everyone else will be able to quickly and easily subscribe (or unsubscribe)
to RSS Feeds, which is how Podcasts are distributed***movies-ipods-zune-tv*
.
The bottom line is in the brave new world coming, you will need great
content more than ever. You will need personality. You will need to connect
and communicate. You will need to entertain. Once someone subscribes
to your feed, if you constantly pitch them, or are boring -- one click
and you are gone forever.
This will have a major impact on email. I can forsee a future where
the only email that makes it thru are those that you approve. If I want
to read your newsletter, you better have an RSS feed. I will receive
no spam, because I will only receive business or personal emails, that
I have okayed. It is quicker and easier for you to read the headlines
for the RSS feeds and decide then which ones you wnat to read more. This
is the way it is with ICQ, Yahoo or MSN Messenger.
The second major change heading like a tornado next year is Metrics.
There are more programs in development to collect accurate data. How
many peopel are listening to your podcasts? How long do they listen for?
What did they do afterwards? Who are they? Where are they? When did they
listen? What are their demographic and economic profiles?
Websites like www.attentiontrust.org are working to answer those questions
while balancing the indivduals right for privacy. hey track what surfers
pay atention to (and what htey don't). This data is valuable information
for businesses. And for the consumer. The trick is to focus on solving
the consumers' problem of buying what they want rather thna th esalesman's
problem of getting attention.
Finally Google, Yahoo, Microsoft and others are continuing to find new
and compelling ways to integrate RSS feeds into their services and programs.
Yahoo's new mail, Windows Lives, Google Desktop are all great examples
of what's coming.
It is important to remember that even a small podcasting audience,
who subscibed based on subject matter and topic, is a laser targeted
group who can tell you directly what's going well, what's not and
what needs to happen in the future. As my old university professor
used to say, If you want to be a leader, find out where your group
wants to go, get in front, and yell back, 'This way!'***movies-ipods-zune-tv**
To get this valuable feedback, make sure you ask for it. On your podcast
let your listeners know you what to hear from them.Give them options,
such as a feedback email address, a phone number to call - www.k7.net
has a free service that your listeners can call and leave their comments.
The comment can be posted immediately or moderated.
In 2007, the preparations you make in 2006 will bear fruit. Those businesses
that take the time to position themselves, and prepare their customers,
will see huge inroads as your competition scrambles to catch up.
Those that don't will suffer the same fate that befalls those who
are unprepared when a natural disaster hits.
About the Author
Scott Paton recommends you check out http://scottp.podomatic.com
to listen to more great information on making and marketing yoru
Podcast. Visit www.podcasting-unleashed.com.
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Xbox 360
At the October 4th 2005 X 05 events in Amsterdam, the
gaming industry felt that
Microsoft would use this event to announce the Xbox 360 games lineup for its
release in North America and Europe. The problem with that is it didn’t
happen. In its place is more confusion on the Xbox 360 games that will be available.
Peter Moore the corporate vice president of Xbox marketing
and publishing bragged that there were 200 Xbox 360 games in development.
At the same time Chief Xbox officer Robbie Bach just promised they
would have the best games and launch lineup of any console yet. But
neither would list all the games that will go on sale November 22 at
the launch of the Xbox 360 in the United States.
Now to add to the confusion is a Microsoft press release
titled “Xbox 360 launch line-up announced”. It has only
three first party games listed under a heading a heading of “Titles
that will form part of an impressive Christmas holiday portfolio. Project
Gotham Racing 3, Perfect Dark Zero and Kameio Elements of Power. Then
they have a second categlry of games called “Other great games
announced or shown at X05 that included FIFA 06, Saint’s Row,
Too Human, Crackdown just to name a few.
The finally the release listed a third category, “Franchise
titles that will make their debut on Xbox 360” this included
Superman Returns: The Videogame, Call of Duty 2, Tom Clancy’s
Splinter Cell 4 and more. Now the fact that about half of these have
2006 release dates and some were just announced it would be impossible
for the game to be contained in the Xbox 360 launch lineup as the title
indicates.
A effort to clear up the confusion David Reid, director
of platform marketing for the Xbox 360 was asked exactly what games
would be available at the launch. He stated there would be 15-20 Xbox
360 titles available on launch day and another half–dozen by
the end of the year. So more double speak? He would only confirm eight
being available on November 22. They are Project Gotham Racing 3, Kameo,
Perfect Dark Zero, Madden NFL 06, NBA Live 06, Tiger Woods PGA Tour
06, Need for Speed Most Wanted, and FIFA 06: Road to FIFA World Cup.
As for the other seven to twelve Xbox 360 games that
were to be available, Reid stated they would be announced in the next
few weeks. According to him “They are currently in the final
stages of certification” this is referring to the quality assurance
process all third party games must go through from each console maker.
With that said it would be likely if any of the submitted games that
were not mentioned did not pass this process it will not be available
at the time of Xbox 360 release on November 22 in North America.
The decision to rush games is a two headed sword. On
one hand, release dates are made for a reason: to take advantage of
a holiday sales season. On the other hand, thanks to word of mouth
and game sites the gamer of today can tell if a game was rushed and
a games reputation can be destroyed faster than it was built. In the
Xbox 360’s case there has been an extreme amount of pre release
publicity and hype, which will make or break the success of the console
and games themselves.
Three of the games that were verified to be available
on release date are Microsoft titles and they would have an advantage.
But none of the twelve titles are make or break titles for the Xbox
360 so the console should be spared, and hopefully PS3 will have the
same launch questions.
As with any Microsoft release the Xbox 360 is shrouded
in rumor, speculation, and expectation. Microsoft fuels this by being
very closed mouth with any specific information. It looks like right
now we can just sit and wait.
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Please visit my website at: http://www.nitchsites.net
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